The next engagement shift for publishers may be moving from strong individual stories and formats to a connected experience across the whole outlet - one in which stories, newsletters, podcasts, games and video work together and lead naturally to what comes next. Connecting them into a recognizable experience can help people find more value, stay longer, return more often and build habits - linking audience value more directly to revenue.

The next competitive edge for newsrooms may not be producing more content, but designing better experiences around journalism – something neighbouring media industries already do deliberately. News organizations already create powerful audience experiences, but too often experience remains a side effect of the story. As audience expectations evolve, an experience mindset could become as important as a product or audience mindset.