News experience is the next level of audience-first thinking
- 3 days ago
- 1 min read
Originally published in JournalismUK.
The next competitive edge for newsrooms may not be producing more content, but designing better experiences around journalism – something neighbouring media industries already do deliberately.
News organizations already create powerful audience experiences, but too often experience remains a side effect of the story. As audience expectations evolve, an experience mindset could become as important as a product or audience mindset.