News Experience Consulting
Grow your audience value, engagement, and revenue
We’ll work with you to see your journalism through a different lens. Drawing on the ideas behind News Experience and the AXR framework, we help publishers uncover overlooked opportunities, rethink how audience value is created, and identify new ways to build engagement, loyalty and revenue.
Let’s build audience experience into your growth strategy
Based on the research and frameworks developed in The Age of News Experience, our work helps publishers connect editorial strength, product thinking, audience behavior, and revenue strategy.
We help leadership teams understand where their current experience works, where it falls short, and where new audience experiences can create measurable business value.
Executive Workshops
Bring the News Experience mindset into the leadership room.
Our executive workshops introduce the AXR framework and help leadership teams think through its relevance to their organization.
Together, we explore audience moments, discuss key experience challenges, and identify areas where stronger audience experiences could support engagement, loyalty and long-term growth.
Consulting Packs
Unlock new opportunities with focused AXR consulting packs.
From an Experience Gap diagnostic to an Audience-Experience-Revenue opportunity map, our consulting packs are designed to give your team a clear analysis, practical recommendations, and a focused set of next steps.
Each pack is built to turn strategic thinking into action and provide a practical playbook for future growth initiatives.
Bespoke Projects
Your challenges, your audience, your next experience opportunity.
Whether you are looking to create new audience experiences, develop recurring formats, or explore innovative ways to extend the value of your journalism, our bespoke consulting projects are designed around your ambitions.
We work with your team to identify opportunities and develop practical next steps.
Turn news experience into practical action with our consulting packs
Focused consulting packs designed to help publishers identify high-value opportunities, prioritize decisions, and build stronger audience experiences.
AXR Diagnostic Pack
Understand how audience, experience, revenue, and AI can work together to create more value.
This pack reviews your existing digital offering through the AXR framework, identifying opportunities to strengthen audience engagement, improve experiences, and use AI to support growth.
Experience Portfolio Pack
Turn your journalism into recurring experiences audiences can recognize and return to.
This pack identifies the audience moments that can become recurring experiences, then shapes a portfolio of experience-led formats around your editorial strengths, audience habits, and revenue opportunities.
Video Experience Pack
Give audiences a reason to return regularly through a sustainable video-led experience.
This pack helps create recurring video-led formats built from the journalism you already produce, designed to be affordable, easy to sustain, and low-burden for newsroom teams.