New Book
The Age of
News Experience
Reimagining Media Outlets in an AI World
News is entering a new phase.
The last great shift moved journalism from paper to screens. The next one will reshape the experience itself: how audiences encounter news, how they move through it, and how media outlets turn attention into lasting value.
The Age of News Experience offers a new way to understand this shift – and a practical language for navigating it.
The Shift from Delivery to Experience
For more than a century, media outlets were built around the story. That foundation remains, but the next competitive layer is experience: the formats, sequences, interactions, and recurring moments that give audiences a reason to continue, return, and trust.
As AI makes richer news experiences possible at scale, The Age of News Experience offers a timely and practical field guide to the shift, and to the new audience value and revenue opportunities it can unlock.
Based on Research, Built for Practice
Industry conversations
Insights from journalists, editors, publishers, product leaders, and AI practitioners.
Audience psychology
Deep analysis of how audiences encounter news, move through stories, form habits, and decide whether to continue and return.
AI and media strategy
Built on hands-on experience implementing AI tools for media, product, and audience workflows.
Who this Book is For
For media professionals
For publishers, editors, journalists, product leaders, audience teams, and revenue leaders, this book is a field guide to the next disruption in media.
It offers a practical way to think about AI, audience behavior, loyalty, formats, and revenue through one connected lens: experience.
For general readers
For readers who want to understand where news is heading, this book opens a window into the news media organizations of today and tomorrow.
It explains how news is changing from the inside out, and why the future of journalism will depend not only on information, but on experience.
Inside the Book
About the Authors
Dina Shatner
Media entrepreneur with a background in advertising, audience strategy, product design, and AI-driven media innovation.
Moti Shatner
Former newsroom editor, serial entrepreneur, investor, and lecturer on disruption, technology, and scientific innovation.
