There is lots of revenue hidden in your newsletter – here’s how to unlock it

Newsletters have long been a prized asset for publishers — a direct line to a loyal, engaged audience. But today’s readers, especially younger ones, expect more than just blocks of text. They crave dynamic, visual experiences. What if your curated newsletter could transform into a TV-style newscast, hosted by AI presenters delivering your top stories — automatically?

Meet the future of newsletters with Caledo.

The Challenge: Capturing Attention in a Crowded Space

Newsletters are still beloved by audiences because they offer curated, filtered content directly in the reader’s inbox. But the fight for attention has never been fiercer. Readers are flooded with information from every direction, and standing out is increasingly difficult.

At the same time, younger audiences — your future growth engine — overwhelmingly prefer video over text. Traditional newsletters, while effective, risk feeling outdated for these digital natives. Publishers must evolve or risk losing relevance.

The Solution: Caledo Introduces Video in Newsletters

Imagine opening a newsletter not just filled with text, but featuring a short, engaging video where an AI presenter delivers your top headlines in the same format your audience is used to seeing on social media. Readers can quickly grasp the highlights and click through to read more about what captures their interest.

This format doesn't just align with how audiences prefer to consume information today — it supercharges engagement.

Better yet, it opens up new, highly profitable revenue opportunities. Video ads and sponsored placements inside video content consistently outperform static banners and text ads, both in engagement and profitability.

How Caledo Can Help

Until recently, turning newsletters into professional-looking video newscasts was a pipe dream. Even with modern AI tools, it required substantial manual work — writing scripts, recording videos, editing content — making it impractical for most publishers.

That’s where Caledo comes in.

Caledo’s innovative AI-powered solution seamlessly transforms your newsletters into engaging video newscasts with no effort on your end. After a simple setup, Caledo can automatically generate newsletter videos aligned with your brand’s tone, style, and content priorities.

Why Choose Caledo?

• Seamless Process: Add video to your existing newsletters without disrupting your current workflow.

• Audience Growth: Attract and retain younger readers who expect video-first experiences.

• Boosted Engagement: Video captures more attention and drives higher click-through rates compared to text alone.

• New Revenue Streams: Capitalize on video ad slots and embedded sponsorships that are easy to insert and highly lucrative.

• Cost-Effective: Thanks to Caledo’s automation, what once took a production team now happens in minutes, without the high costs.

Your next move

The publishing landscape is evolving — and the winners will be those who adapt quickly to changing audience expectations. With Caledo, upgrading your newsletter experience and opening up new revenue streams has never been easier.

Take your newsletter from "read later" to "watch now." Delight your audience, grow your brand, and monetize smarter.